Thursday, March 01, 2007

Lufthansa Private Jet from success to success

Lufthansa Private Jet, the exclusive top-end service for individual and flexible air travel, has written another chapter in its success story. In 2006, the number of flights operated in this segment rose by 13 per cent. Up to ten private aircraft were booked daily during the year. The highest demand accounting for about 60 per cent of the total came from point-to-point connections to around 1,000 destinations in Europe and the Russian Federation. But the number of private jet flights offered in combination with long-haul services through the Frankfurt, Munich and Zurich hubs has also increased significantly since mid-2006. Customer satisfaction scoring over 90 per cent shows how positively customers are responding to the Lufthansa Private Jet service. "We are delighted that our innovative product has become so firmly established in the market so soon after its launch. Lufthansa Private Jet, offering customers à la carte mobility, has meantime become a firm fixture in our full-service strategy," observed Thierry Antinori, Executive Vice President Marketing and Sales at Lufthansa Passenger Airlines. "Our customers appreciate especially the opportunity of enjoying the exclusive Lufthansa First-Class amenities on the Private Jet service and making their journey even more comfortable."The accord with NetJets is consequently being extended for a further five-year term and cooperation intensified with the private jet provider. From now on, more jets will be on call, daily, in order to accommodate increased demand for the Lufthansa Private Jet service. In future, the Falcon 2000, which seats up to ten passengers in comfort, will also be available to customers daily.The Lufthansa Private Jet service is on offer at an attractive fixed price, depending on the flight route and including all charges and costs. Guests flying with the jets travel free. The entire itinerary is coordinated by an event manager. A personal service team is available for customers, round-the-clock. In-flight catering and entertainment are tailored to individual requirements and passengers have full use at any time of First-Class services laid on at the airport by Lufthansa, SWISS or Lufthansa partners.

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